Facebook….are they overstepping or are you sharing too much…
Cambridge Analytica is a political consulting firm that did digital work for Donald Trump’s presidential campaign in 2016 and has close ties to Steve Bannon and GOP mega-donor Robert Mercer, is in hot water after several recent reports have raised ethical and potentially legal questions about its business practices.
Two leading international newspapers reported last week that Cambridge obtained private Facebook data — specifically, information on tens of millions of Facebook profiles — from an outside researcher who provided it to them in violation of his own agreement with Facebook.
Meanwhile, a leading news channel in the UK has posted video in which Cambridge CEO Alexander Nix says his firm conducts dirty tricks such as trying to tape its candidates’ opponents accepting purported bribes or sending “some girls around to the [opposing] candidate’s house.” Because of these reports, Cambridge announced Tuesday afternoon that it would suspend Nix pending an investigation.
Even before all this, though, Cambridge was under scrutiny in special counsel Robert Mueller’s investigation of Russian interference in the 2016 US presidential election — both because Nix contacted Julian Assange of WikiLeaks that summer to discuss hacked Democratic emails and because of wide range of questions about whether Trump’s digital operation collaborated with Russians in some way.
And while all this has been going on, there’s also been a heated debate in the political world about just what in the world Cambridge Analytica even does — and whether it’s useful.
Are they an ingenious, sinister operation that harnessed big data to power Donald Trump to victory? Or are they — as many who’ve worked with them claim — sort of a joke? Or something in between?
Ref Source: Andrew Prokop: VOX
Here is what Graeme Codrington (Expert on future world of work and disruptive trends at TomorrowToday) has to say about the Cambridge Analytica/Facebook Data Breach….
What you need to know about the Cambridge Analytica / Facebook data “breach” – the short version (read this before you over react and delete your Facebook account):
1. If the product you’re using is FREE, then you, my friend, ARE the product. If you didn’t know that, you probably shouldn’t be allowed out the house in 2018. It should be no surprise to you that Facebook and other social media systems use your data to send you paid-for information from advertisers.
2. DON’T DO THE QUIZZES: I’ve said this over and over again, and blocked people who keep sending me requests to find out what animal I am like, or how much I know about 1980s music, or which one of the Black Panther cast I like best. Each one of these Facebook quizzes is designed to find out more about you, and improve the profile that these companies have about you. If you’re happy to give this information away for free, and then receive targeted messages based on this, go for it. There isn’t really a downside, but don’t be surprised when you get targeted. Really, it’s not rocket science.
PS – when the game or quiz you’re playing starts asking you questions like: “What city were you born in”, “What’s your mother’s maiden name”, “what is the name of your best childhood friend” and “what is the name of your first pet”; and your scam alert antennae don’t light up, then you also shouldn’t be allowed out the house in 2018.
3. Don’t delete your Facebook account. Just delete apps that are linked to it, and understand the two important points I made above.
4. Realise that most of what is sent through to you is from inside your own filter bubble. You’re being fed a worldview by people who have been able to profile you, and then can send you very targeted information that reinforces that worldview. Step outside your bubble. DON’T BELIEVE EVERYTHING YOU READ ON SOCIAL MEDIA. And please, please, don’t share ANYTHING before you have done some work to verify it as truth and fact.
So, in summary: don’t freak out; don’t delete your Facebook account; but DO upgrade your understanding of the world we live in. Do stop playing online games and quizzes, and very definitely stop forwarding fear mongering information without verifying its veracity.
Thank you. As you were…
Credits – Samantha Podmore